Hello Hoops Heads! Here’s the latest in NBA news.
NBA News: NBA on Amazon?
It appears that the NBA could soon be airing games weekly on Amazon Prime. The two sides are reportedly working on a $50-$75 billion agreement that would allow them to air games on Prime Video on a specific night of the week. That will mirror the NFL’s partnership with Amazon, where they air an exclusive game on Thursday nights.
Additionally, much like with the NFL deal with Amazon, the potential NBA deal would still likely include other networks broadcasting games. ESPN, ABC, and TNT will likely all still retain their rights; however, airing games on Prime Video would allow the NBA to expand its reach much like the NFL has.
But what sets the NBA apart is that their international fan base far exceeds the NFL’s reach. While they do have NBA League Pass and have even lowered the subscription to mirror other streaming services like Netflix, Amazon Prime has more than 200 million subscribers.
That is far more viewers than any of their network partners and even NBA League Pass have combined. It’s not a done deal, but if it were to happen, it could increase the NBA’s reach and the league’s profits and dramatically impact the salary cap and player salaries.