Should LeBron James be the new logo of the NBA?

One of the dominant storylines of the current NBA season is Los Angeles Lakers’ forward LeBron James and his pursuit of the all-time scoring record. If he is able to surpass the legendary Kareem Abdul-Jabbar, it will be a truly momentous feat; it is a record that many people thought we would never see broken in our lifetime.

James’ pursuit of the record has sparked debate among basketball fans around the world. Many have openly wondered if becoming the all-time leader in points scored would solidify his claim to being the greatest player ever. Others have stated that breaking Kareem’s record would be even more impressive than leading the Cleveland Cavaliers back from a 3-1 deficit in the 2016 NBA Finals. Regardless, if James is able to break the record, he will deserve a round of applause from the entire basketball community, no matter where you stand on these issues.

LeBron James has one of the most successful careers in NBA history.

There has also been another debate among basketball fans as James inches towards yet another remarkable achievement. Should LeBron James, who is playing at a higher level in his 20th season than any other basketball player we’ve witnessed before, become the new logo of the NBA? For years, it has been the worst-kept secret in sports that Hall of Famer Jerry West serves as the logo of the league; his silhouette is cleverly disguised in a red, white, and blue rectangle that fans around the world have grown to love.

The NBA has become a marketing machine whose teams and players enjoy global popularity. The logo that represents the association must be a representation of not only the sport but the brand itself. Let’s take a closer look at the current logo.