Ranking all 30 NBA jerseys: Which team reigns supreme?
Ranking all 30 NBA jerseys: 19. LA Clippers
The LA Clippers are in a difficult spot when it comes to marketing and branding. First, they’re the little brother in their own city, clearly second-fiddle to the Lakers. Secondly, their team name of the “Clippers” has no connection to LA, but rather their former city of San Diego.
Add on top of that the fact most NBA fans think of shaving implements instead of ships when they hear the word clippers, you are starting from a big hole. That all being said, the Clippers have done a decent job of digging themselves out.
Their two primary uniforms are a delightful pairing of blue and white, with just a hint of red accents. On either side of the shorts are asymmetrical lines of color, inspired by “maritime navigational lights.” This is another obscure homage, but I can at least track the connection.
I also want to applaud the Clippers for using a unique logo on the center of their Statement jersey. Their “LAC” graphic is abstract enough to need a second look to sort it out, which to me is a positive. Too many teams are trying to get away from an actual logo on their jerseys in lieu of words, and it’s cool that the Clippers found a way to do both.
Wife Take: This is probably a smart logo, but looking at it makes me feel stupid because I don’t know what’s going on. Once you tell me it’s the LA Clippers it makes sense, but until then I feel dumb.