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Philadelphia 76ers: The Bryan Colangelo crisis and toxicity of celebrity social media

By Bret Stuter

Copyright 2018 NBAE (Photo by David Dow/NBAE via Getty Images)
Copyright 2018 NBAE (Photo by David Dow/NBAE via Getty Images) /
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Photo by Jesse D. Garrabrant/NBAE via Getty Images
Photo by Jesse D. Garrabrant/NBAE via Getty Images /

Social media fence fighting

So why do NBA players, executives and celebrities create social media identities? Well that is difficult to know for certain. Investigating the qualities, cause and effects, and results of how social media impacts our behavior is a topic that is certainly very popular in modern psychology discussions.

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    • One such theory suggests it is a lack of eye contact with our communication partner that compels our aggressiveness in social media.  If you have observed dogs, they can be quite aggressive as they fight with a fence between them. Remove the fence, and the dogs greet one another and co-exist peacefully.

    Another theory is that it is an effort to establish a “pecking order” in social media society. I suspect this may be more akin to the dynamics in social media scandals.

    In short, the aggressive nature of commentators in social media is an attempt to exhibit superiority, if the person feels privileged by affluence, or direct knowledge of subject matter. In either case, the compulsion to comment to “set the record straight” can become addictive.

    The more the person surveys social media, the more compelling the urge to respond and correct public perception (per their viewpoint). Ultimately, it’s that social media engagement that leads to self-appreciation and enjoyment. In short, they enjoy to practice. It’s that positive experience (much like addictive drugs) that persuades additional activity.