The Best Ad For Every NBA Team
Sacramento Kings: Microsoft
The Los Angeles Clippers could have used Microsoft as a corporate sponsor, but they’re the petty choice to choose Apple. Thus, the Sacramento Kings are gifted the opportunity to place a corporate logo on their jerseys that matches the story of the organization.
Yes, Microsoft has the Xbox One—for the Kings, that’s DeMarcus Cousins—but why can’t it create enough complementary products to catch up to Apple—for the Kings, the rest of the Western Conference?
According to Yahoo! Finance, Apple’s stock was listed at $104.35 per share as of April 26 at 4:00 p.m. ET. By comparison, Microsoft checks in at a distant $51.44 per share as of that same date—less than half of Apple’s stock.
The same story can be told about the current state of the Kings.
Cousins is a genuine star whose production—26.9 points, 11.5 rebounds, 3.3 assists, 1.6 steals, and 1.4 blocks—ranks amongst the best in the NBA. Yet, despite his tremendous individual play, Sacramento hasn’t made the playoffs since 2006.
Both Microsoft and the Kings need something to better complement their cash cow.
Next: San Antonio Spurs