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VIDEO: New Gatorade Ad ‘We Love Sweat’ Voiced By Michael Jordan

By Michael Dunlap

Dec 21, 2013; Charlotte, NC, USA; Charlotte Bobcats owner Michael Jordan unveils the new Charlotte Hornets logo at halftime during the game against the Utah Jazz at Time Warner Cable Arena. Mandatory Credit: Sam Sharpe-USA TODAY Sports
Dec 21, 2013; Charlotte, NC, USA; Charlotte Bobcats owner Michael Jordan unveils the new Charlotte Hornets logo at halftime during the game against the Utah Jazz at Time Warner Cable Arena. Mandatory Credit: Sam Sharpe-USA TODAY Sports /
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The latest Gatorade ad campaign “We Love Sweat” features voicing from Chicago Bulls great Michael Jordan. The ad features athletes in all different sports, with the central theme that “not all sweat is created equal.”

Via an email press release, Gatorade described the video:

"In the campaign, Gatorade proclaims its love of sweat, recognizing it as an athlete’s badge of honor, acknowledging the sweat that comes as the result of hard work and perseverance, and leads to greatness."

Gatorade was developed in 1965 at the University of Florida by Dr. Robert Cade, Dr. Dana Shires, Dr. H. James Free and Dr. Alejandro de Quesada. Gatorade is the official sports drink of the NBA, ACP, PGA, MLB and MLS, among other professional organizations.

Michael Jordan continues to be around the world of basketball, as the principal owner and chairman of the Charlotte Hornets. He’s also heavily involved with Nike and his Jordan Brand of sports apparel.

For more, visit Gatorade.com and follow Gatorade on Twitter and Facebook.

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