Hoops Habit
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Hard Screens Podcast: LeBron’s Homecoming Was Worth The Wait

By Shane Young

Mar 20, 2013; Cleveland, OH, USA; Miami Heat small forward LeBron James (6) celebrates in the fourth quarter against the Cleveland Cavaliers at Quicken Loans Arena. Mandatory Credit: David Richard-USA TODAY Sports
Mar 20, 2013; Cleveland, OH, USA; Miami Heat small forward LeBron James (6) celebrates in the fourth quarter against the Cleveland Cavaliers at Quicken Loans Arena. Mandatory Credit: David Richard-USA TODAY Sports /
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We’re all suckers for the storybook, homecoming ending.  Don’t try to lie to seem on the cool side, it’s okay.

Even if you don’t love the game of LeBron James, or the sport of basketball, you get a little joy out of hearing he’s returning to his roots.  The non-sports fans in this world can still understand the sentiment James has for Akron, Ohio and the rising city of Cleveland.

Why is it rising?

It now owns two of the largest marketing stars we have in the industry, in James and Johnny Manziel.

On today’s show, Shane Young goes solo to discuss LeBron’s direction back to Northeast Ohio.  Enjoy!