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SportsTechie NBA Digital Series Takes A Look At The League

By Michael Dunlap

Jun 20, 2013; Miami, FL, USA; The MVP trophy and the Larry O
Jun 20, 2013; Miami, FL, USA; The MVP trophy and the Larry O /
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SportTechie has a great new series on how NBA teams leverage digital media to reach fans and enhance their brands. See below for a preview about how the league is using digital strategy. Then head over to SportTechie to read the entire writeup.

The NBA is arguably more popular than ever before due to its countless marketable stars, but basketball has always been a team game. The 30 franchises that make up the league have generated a revenue pie in excess of $5 billion. The digital age has enabled this game to reach its worldwide audience anywhere, anytime. Teams can build up their own local fan base through the sundry of platforms available.

Much like our #NFLTechSeries, this time SportTechie delves into the digital strategies–from web, social media, mobile apps, and any other technological connection–of each team and analyzes them, including insights from some of the digital executives involved. Today, the #NBADigitalSeries 2013-14 continues with an exclusive, special edition look at what the league brand, NBA Digital, as a whole has accomplished. Stay tuned to for ongoing coverage of the #NBADigitalSeries.

Check out the entire article here.